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“Burrito Economics” and the fundamentals of the media supply chain

Managing media is exactly like building a burrito. …Or building a car. But the burrito price point has proven to be a closer match. We’ve worked with one content owner at the forefront of the migration to cloud-based supply chains that has fully embraced principles of supply chain manufacturing in what they do. For Discovery, media is the raw material they bring in. They process those materials to create products for distribution, and they forecast and measure the production costs against expected and actual returns. Their thinking about their business has transformed from a purely creative endeavor to a manufacturing model that strives to strip waste, inefficiencies and excess cost out of t

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