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What do organizations want from their media supply chain manager?

My pre-IBC blog last September focused on customer reaction to SDVI Rally™ and our sense that applying supply chain concepts to facility management and design “seemed” to be catching on. Customer interest in SDVI Rally was “starting to take-off”. Gosh … what an understatement. Almost everyone we talk to has figured out that their company’s revenue and infrastructure utilization goals simply can’t be achieved with traditional fixed architectures. Programmable, pooled, technical resources are really the only viable way to think about media facility infrastructures. Supply chain approaches mean technical and commercial optimization of all accessible resources, wherever they may be located. Whil

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