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The Broadcaster's Challenge

At a time when people expect to access rich premium content wherever they want, on whatever device they want, traditional broadcasters face a significant challenge. They have to be present and accessible on those platforms to retain audience, but doing so has significant cost, workflow duplication and complexity. All without the comparable financial benefit their traditional platforms generate. Why should every additional platform you support increase your workload exponentially? Why should you have to provision new infrastructure to support these peaks when they will sit idle much of the time? And how can you make the provisioning and preparation of content for these ever changing platforms

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